The Power of Words

Unlock the Secret Science of Conversation

Mariano Sigman

Discover the transformative power of words and conversations in this profound and inspiring international bestseller, written by renowned Argentinian neuroscientist Mariano Sigman.

We have hundreds of conversations every week, yet rarely think about the words we use. But the way we describe ourselves and the world around us profoundly shapes our decisions, emotions and action. The Power of Words delves into our minds, showing us how a simple shift in our language can lead to personal growth and positive change.

Drawing from his extensive research in neuroscience and his role as one of the directors of the Human Brain Project, Mariano Sigman reveals that our minds are much more malleable than we think. We retain the same ability to learn and change throughout our lives. By understanding this, we can rewrite our own narratives and break free from limiting beliefs.

Offering practical guidance for self-discovery, this witty and intelligent book urges us to be open to the possibility of being wrong and to gain a fresh perspective on our own lives. By embracing conversations as a tool for growth, we can learn to communicate better with others and most crucially, ourselves, resulting in a more rewarding and successful life.

352 pages.

6.2 x 9.4 inches.

Published by Pan MacMillan.

Mariano Sigman is a leading international figure in cognitive neuroscience. He is one of the directors of the Human Brain Project, the world's largest effort to understand and emulate the human brain. Sigman has worked with magicians, chefs, chess players, musicians, and fine artists to bring neuroscience knowledge to bear on different aspects of human culture. He is the author of the The Secret Life of the Mind, an international bestseller. He has given several TED talks which have received millions of views online.